MARKETING AND THE CORONAVIRUS 
How can you do marketing today living what we are living? How is your business going to continue investing in something without knowing if people will continue to buy? Not knowing if people are going to think it's reckless to do? Not even knowing if your business will survive after this?
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It is important to use this time of war, because let's be clear, this is a world war. All countries in the world today are fighting against the "public enemy # 1", COVID-19. It is important that we go down in history knowing that we were able to get ahead in or if not, that we did what we could in this war against the coronavirus pandemic.
BE PRUDENT?
The marketing that we must carry out today must be aligned with what hurts your customers the most, ALWAYS think about them. How are you going to help them, not only with your services but we must think of creative ways to help them so that they can truly carry out their business. Let's be completely transparent and put ourselves in a mindset of helping others.
Seeing how everyone is being so selfish when going to buy their products in the supermarket, it is incredible to think that we do not want to help others. Why not think about making a super to help your neighbor who can't go out? Why not think about not taking 20 toilet paper bags with you because the one with the wing may no longer have one? Personally, what has helped me close the day with hope is seeing the good news, the acts of kindness and humanity of people. Let's be HUMAN above all in these moments and let's see for others before anything else.
SAVINGS?
Because marketing is always the first department to cut their budget, it is the most indispensable thing in the mind of any director without strategic vision.
Let's try that marketing is not an expense, today more than ever we must incorporate the integration between marketing and sales and everything that this requires, so that marketing can have a cost basis. Everything that marketing does must be transparent with the sales team and vice versa, they must be yourself. I know it is difficult to think about selling right now, people are in savings mode but let's give our users motivation, let's boost our economy.
CHAIN OF FAVOURS
Doesn't it happen to them that they want to help in any way they can to local businesses for example? If I had all the money in the world, I would ask for and buy all of them so that they survive. There is a kind of chain of favors movement around the world, let's not stop paying for services that today cannot provide us with their solutions, let's see how we can help each other so that we do not stop the economy. It would seem incredible to me if the same thing that happened in the Great Depression happens to us, for example, having advanced so much, I think we should have learned a lesson, right?
Mark Cuban said right now in an interview with CNN's Chris Cuomo. If supermarkets, and really any industry that is in this moment, in his words “ booming ” by the events, will help boost the economy, hiring more people, even paying them more for the incredible demand that exists, we would all be better off. We're only going to get through this by helping each other. It is important that we use marketing in this way, as a chain of favors and driving the life of our neighbor's business.
At Grou we are committed to helping your local business survive and get through this "crisis", look for us for advice. Not sure whether to close your business? Do the redesign that you have thought so much at this moment or not? Open your business how long you have planned? Invest in ppc? How much? We help you to solve all your doubts completely free of charge, find me at my email martha@grou.com.mx we want to help you and we want to help all small and medium businesses especially not to fall down and not look down at this time. It is time to digitize your business, today is when.
If you are interested in talking in these moments of confinement, so that we have an open discussion of what we can do for the world as well, please do not hesitate to contact me. I am sure that this pandemic is happening for something, our planet needed that "relief" from humanity, I do not know if they have noticed when they go for a walk or to the park for a while (keeping their distance clear), they breathe the air more fresh. Our planet shouted at us to put everything on pause, our earth is grateful for COVID-19, let us always see the positive side of things.
Resources:

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