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Short and descriptive URLs
Your website URLs should be short and precise about what they contain. You can also add a keyword to it , but avoid the special characters in which the Google robot usually gets lost. Also, a short URL is easier for the user to memorize or even copy and share on social networks. It will also make it easier to share on your blog or in your newsletter.

Here is a list of the keys to optimizing your URLs for SEO:

Incorporate the keyword: never leave the default URL with numbers, arbitrary letters or special characters, edit it and make it search engine friendly.
Use hyphens to separate words: forget about sidebars and other symbols and opt for hyphens to structure the content of the URL.
Make it as short as possible: the keyword should be as early as possible.
Avoid Stop words: such as prepositions or conjunctions and not to mention strange characters for Google such as exclamation or question marks, accents or the ñ.
Few levels: remember the importance of loading speed to have a good position. Do not create too many URLs linked to each other to make indexing easier and thus make it easier for your visitors to read.


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Joins as a positioning component permitted Google to begin ruling the web crawler market back in the last part of the 1990s. One of Google's organizers

The importance of links
Another basic tool to improve your web positioning, with the links on other pages that redirect to yours and vice versa. They are very important because they allow us to gain notoriety by directing our visitors to equally relevant pages.

The links are very important to improve our web positioning . Through them, greater visibility is obtained in search engines and improves our presence on the Internet. We must have a good mix of internal and external links to keep our site optimized and improve the user experience. Be careful not to put links that are not related to your website or its content or you will be penalized in your positioning.

Here is a basic guide on internal and external links:

 

INTERNAL LINKS
They are those that go from one page to another within the same domain. For example, links to your blog to expand information about a product.
These links must follow a logic and a strategy for two basic reasons:

They help you keep the visitor longer on your site.
Give Googlebot the three phases of crawling your site:
Crawling: it is the tracking phase of new content
Indexing: place the contents within the Google ranking.
Ranking: determine the position in search engines. If the two previous phases are well done, the positioning in Google will be better. Remember that if you make Google's job easier, it will reward you.
Some examples of internal links that you can create are: links from product pages to category pages, from one category to another, from one product to another related product, from one product to the blog…etc. Endless possibilities. Of course, do not forget that the link you put is related to the content of the page on which it is located.

 

EXTERNAL LINKS
They are those links within our site that redirect the visitor to another domain and vice versa. The most important for Google are those located on other websites that redirect to ours. These are the best valued by search engines, since they interpret that the referenced page, ours, is relevant to the visitor.

It is very important for Google that these links are natural, it means that the content of both websites is related. Essential for positioning.

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The Essentials: Meta Title and Meta Description
Surely you have wondered many times how to make that perfect Meta Title or Meta Description that attracts thousands of visitors to your website, read on to get the keys on the way to perfection.

 

What is the Meta Title?
It is an HTML tag that defines the title of each of your pages. This title is also the one that appears in the browser tab when opening the web. It is one of the factors that Google takes into account when positioning your website, with it it understands what the content of that page is.

 

How do I optimize my meta title?
We have already seen the importance of this resource and now we are going to see how to have perfect Meta Titles for SEO:

Include keywords: if your meta title includes the keyword searched by the user, it will generate more interest and it will be easier to convince the user to go to your page. Another key to put your keyword, would be to put it at the beginning of the better title and do not forget to write for humans, your titles, in addition to being optimized, have to be attractive to users.
Do not duplicate tags: after seeing the great value of this tool, do not waste it by copying and pasting the title of all your pages in the meta title. Use different keywords depending on the content of each page. It is also very important that you do not put more than one or two keywords in the same Meta Title, your desire to make a list in a single Meta Title will make it unattractive for the user and you will not get their click.
Associate your keyword to the content: do not deceive the user with a catchy title, the Meta Title must be directly related to the content of the page to which it directs the user. If you deceive the user, you will get very short visits and therefore, a bad reputation in search engines that will harm your positioning.


Larry Page, created PageRank, which Google used to gauge the nature of a page situated to some extent on the quantity of connections highlighting it. This measurement was then utilized as a component of the general positioning calculation, and turned into a solid sign since it was an awesome approach