[[Google strives to find the best websites]]
The safety of internet users is a priority for Google, which dominates the internet as the largest and most reliable search engine. Thus, based on its new upgrades, for the high ranking of a website in its results, the security a site offers to its visitors and the data they register in its environment, play a significant role. In short, an SSL certificate that demonstrates protection against malicious hackers is what every website needs to gain for security and trust from both users and Google.
According to data that Google has chosen to share with the public, about the practices that it follows in order to rank the websites in its results, the continuous and quality updating of a website’s content is definitely rewarded. For example, if you have a website where you are constantly improving and modifying your content with new elements and data, this works in your favor.
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In short, Google distinguishes websites that show active and systematic updating, downgrading those with old content that is not updated and does not change based on the requirements of internet users. A website that looks abandoned will certainly not gain the benefits it might otherwise have gained.
What are the benefits of constantly updating the content of my website?
As we have previously said, Google strives to find the best websites in order to rank them higher in their results and give users what they are looking for. So, when the content of your site is constantly modified and improved, you are one step closer to the quality results that Google is looking for in order to give the most appropriate and most ideal answers to the users’ searches.
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At the same time, when you publish new content on your site, it means that you use more keywords, with proper use and density, scattered in more than one article. This way, Google’s “crawlers” crawl your site easily and more quickly and you are given the opportunity to make your website rank for more keywords.
Also, when a site gets updated with new, interesting and quality content, it increases the chances of its visitors to stay for a longer period of time in its digital environment, contributing to the increase of user retention rates on the site (Average Session Duration).
