[[What are SEO backlinks examples]]
[[What are SEO backlinks examples]]
A backlink is any hyperlink on a website that points back to your website. It is a form of citation, in which someone talking about a topic related to you, your service, or your product wishes to refer to your website. Backlinks are one of many metrics used by Google to measure the value of a page. Backlinks are sometimes referred to as incoming links, inbound links, inlinks, or inward links.
Usually, linked text (sometimes referred to as "anchor text") is styled differently than the rest of the page text for easy identification. Often linked text will be a different color, underlined, or accompanied by an icon - all of these indicate that if you click a piece of linked text, you'll be taken to the page the text is referencing.
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But, why do search engines care about backlinks? Well, in the early days of the Internet, search engines were very simple, and relied strictly on keyword matching. It didn’t matter how good the content on a website was, how popular it was, or what the website was for. If a phrase on a page matched a phrase that someone searched for, then that page would likely show up in the SERPs. That meant that if someone had an online journal in which they discussed at length how they had to take their car to a “car repair shop,” then people searching for a “car repair shop” would likely be led to that page. But, that isn't really useful for anyone trying to find a repair shop, right?
Backlinks are important for a number of reasons. The quality and quantity of pages linking to your website are some of the criteria used by search engines like Google to determine your ranking on their search engine results pages (SERPs). The higher you rank on a SERP, the better for your business, as people tend to click on the first few search results Google, Bing or another search engine generates in response to a search.
