[[Why is search intent backlinks important for SEO]] Google satisfies each type of search intent with a very specific type of content. So, if you are targeting a specific query, but your content does not match the intent, then you will not appear in SERP. Understanding the intent and creating appropriate content could be a real breakthrough in your SEO strategy.This is especially true for queries with informational and commercial intent. These types of queries can be satisfied with a wide range of content types. How does Google determine search intent? Google has always been interested in satisfying search intent and providing us with a better user experience. There has been a series of algorithm updates aimed specifically at matching search intent. There was RankBrain back in 2015, which focused on query context (user’s location, search history, etc.). Then there was BERT in 2019, which aimed to resolve lexical ambiguity, learn new words, find synonyms, and in general pay more attention to nuanced phrasing. 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Specifically, your location, language, search history, and current events. For example, if you were to google nashville on a regular day, you’d get a bunch of regular pages from Wikipedia and the tourist center. But, if you were to google nashville on the day it is hit by an asteroid, the entire SERP will change to the news coverage. The more words you add to your query the more clear the intent. When the query is formed as a question using modifiers like what, how, why, then the intent is most likely informational. The queries including words like best, top, review, compare, are most likely commercial. This is speculative, but not entirely unreasonable that Google looks at the type of content we prefer for each query and promotes more of such content. For example, if many users search for how to fix a bike chain and immediately switch to video results, then Google might consider pulling those video results into the main SERP. 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There is no reason to create informational pages that target commercial queries — it’s a criminal waste of resources. Instead, split your keywords by intent and map them onto corresponding pages. If you are doing keyword research in Rank Tracker, you can use filters to identify keywords with specific intent. Once you’ve collected all of your keyword ideas in Keyword Research > Keyword Sandbox, go to filters and enter keyword modifiers that are associated with a particular intent. For example, if I want to single out keywords with informational intent, I can filter the keyword list using modifiers like how, what, why, guide, tutorial, etc.