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You’d rather get coffee advice from a fellow foodie, rather than a personal finance expert, right?
In the end, both Google and users value well-structured, easy-to-read content that provides in-depth information. Watch this video to learn how you can develop a successful content strategy that helps you rank naturally in search engines and in the TOP 1 position .
SEO off-page: get quality inbound links
Link building is a key factor in SEO positioning, but not everything goes. Always bet on natural techniques to generate quality links.
7) SEO off-page: do video marketing
Quality videos generate many links to your website, and if you put them on YouTube, they will also show up in Google search results.
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SEO professionals believe that relevance also applies at the website level. And there’s actually some evidence for that on Google’s “how search works” page:
Guest blogging is a very effective technique both to position yourself as an SEO expert in a sector and to generate incoming links to your website.
9) SEO off-page: create infographics and other graphic elements
The richer your content is, the easier it will be for you to generate inbound links organically. Infographics are one of the most popular formats, especially if they are based on our own studies.
As the positioning evolves, so do the SEO strategies that are applied. These are the main trends in SEO strategies that you should take into account for your website:
Voice searches . It is estimated that in 2020, 50% of searches will be done through voice, with technologies such as smart speakers or the Google assistant. This implies a major change in the way positioning is approached, as voice searches tend to be longer, longer-tailed and more naturally expressed.
The intentionality . Artificial intelligence is increasingly playing a more prominent role in positioning. Therefore, instead of searching for keywords blindly, search engines are able to detect the intention of a user even if they express their search in different ways. Therefore, the focus must always be on the usefulness for the user and quality content.
Google's position zero . Increasingly, Google searches incorporate a result in "position zero", that is, it shows part of the content of a page as a direct answer to the user's question. In order to appear here, it is important to include rich data on your website.
mobile prioritization . It is a fact that for years Google has decided the ranking of websites based on their mobile version, not the one for computers. Therefore, there is no excuse not to have a perfectly optimized mobile website, either through responsive design or AMP (Accelerated Mobile Pages).
Brand awareness as an SEO factor . As Google's algorithms get smarter, it looks like factors like unlinked brand mentions might start to play a role. In the end, brand awareness and positioning are two elements that benefit each other, so both must work well.
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If other prominent websites on the subject link to the page, that’s a good sign that the information is of high quality.
In the world of SEO we can distinguish different "schools", since there are many possible techniques to improve the positioning of a website. But the most important distinction is that of blackhat SEO versus whitehat SEO .
We call blackhat SEO the use of positioning techniques that are unethical or even explicitly prohibited by search engines. In the short term it is possible to improve the ranking of a website with this type of practice, but in the long run it is never worth it, since these practices end up being detected and harshly penalized.
Among the most common blackhat SEO techniques we have:
