Not every link is created equal. Some links carry more weight than others. You may have heard this weight referred to as “link equity” or “link juice.” We’ve discussed the quality of links and what makes a good link profile, but getting a little more granular, here are a few other factors that play into the value of a link:
Follow v.s. No-follow
We looked at a link tag above, but left out an important attribute that you may have seen before: