Host factors of site marketing in Google
E-A-T
Host factors, which insert the age of the domain, join profile and further au fait characteristics of the host are supplemented afterward other ones. And if you think that for thriving marketing in Google you yet passable to purchase a few links - you're wrong.
E-A-T, i.e. effectiveness, trustworthiness and authority, is becoming more and more important. Yes, in the Cyrillic segment of the Internet, this factor will get weight for a long time, but judging by the declare of sites in the bourgeunet - it will be a close blow to many sites.
Google, like Yandex, one of its tasks considers ranking trustworthy sources. And moreover, E-A-T Google representatives call the key ranking signal. And this is logical: pull off you need inaccurate or even outright wrong guidance when it comes to your health or finances?
No recommendation can be anonymous. all article must have an author. And this author should be an expert, not a hired copywriter from the exchange, rewriting someone else's article of run of the mill origin.
Here's what you dependence to reach to optimize E-A-T scores for your site.
Find an expert. You can locate one in your company or approach a professional acceptable to broadcast their article upon your site. In some fields (e.g. medicine), there are practically no supplementary options: articles must be written and signed by a real expert. get into more practically promoting medical clinic websites.
Confirm information. E-A-T uses human assessors for evaluation, and in their perform they use not deserted your website, but moreover external sources. This means that any important suggestion should be accompanied by associates to authoritative sources, and be accompanied by details very nearly the content creator. https://southauroracooperative.org/members/legfeast56/activity/1053202/ on your site's authority and reputation. How can Google, its employees, and regular users figure out that your site is an authoritative source? next upon a time, Google used citations to reach this: if you're referenced, you're an authority. Today, citations are no less important. And, of course, you should be cited by authoritative sources within your own field.
E-A-T becomes the filter without which there is no inadvertent to get to the top at all, and without meeting its requirements neither links, high textual relevance, nor visual search will make any difference.
Link Profile
Yes, links, although shortened in importance for promotion, are still a necessity for promoting sites on Google. And in Runet Google does not gift to the colleague profile of the site is not so picky: in a low-competitive bay to acquire to the top can encourage even runs upon low-quality and non-thematic directories.
However, outside the CIS countries selection of contacts have to pay much more attention: a toxic associate can seriously destroy the rating of your site.
The main means of marketing gone the back up of links are satellite site networks (PBNs) and dropped domains (dropships). PBN are created from drops: there was a good site afterward reputation and link mass. later it was usefully abandoned, did not extend. Not to lose the good: the domain is bought out, and the site is restored in the search. abandoned here are the tasks and goals it has a agreed different: it is needed to forward to the promoted "money" site.
However, this is not the abandoned use of drops. Everyone has heard not quite the "sandbox" filter: Google does not trust other sites and artificially restrains their ranking. No issue how good your content is, you won't look the first loud traffic from Google until six months to a year later, or even later.
To overcome this filter, purchase out outdated solitary domains in imitation of a fine reputation and associate profile and conveniently "glue" it to a new domain by 301 redirect. Thus, the supplementary site hurriedly appears age and reputation, and later than them - and positions in search.
Multilevel associate profiles are becoming increasingly important. recall the history: subsequent to the initiation of "Minusinsk" sites that fell under the filter for the use of SEO-links began to frantically get rid of such links. And this is not an simple matter: if you can helpfully not pay for rented associates from "Sapa", subsequently to cut off the "eternal" member is not as a result easy. You compulsion to way in the webmaster of the donor site and anyhow persuade him to sever the link. Most often - for supplementary money.
This does not happen if you use multi-level associate profiles. The first level consists of authoritative, high-quality sites, perhaps from your own PBN-network. all dubious belong to trash is used for the second, or even third level, without referring to the promoted "money" site directly. admission more in our article on linkbuilding.
![[PukiWiki]](image/pukiwiki.png "[PukiWiki]")
