Host factors of site promotion in Google
E-A-T
Host factors, which swell the age of the domain, connect profile and new au fait characteristics of the host are supplemented once further ones. And if you think that for rich marketing in Google you yet sufficient to purchase a few connections - you're wrong.
E-A-T, i.e. effectiveness, trustworthiness and authority, is becoming more and more important. Yes, in the Cyrillic segment of the Internet, this factor will gain weight for a long time, but judging by the divulge of sites in the bourgeunet - it will be a unventilated blow to many sites.
Google, next Yandex, one of its tasks considers ranking obedient sources. And moreover, E-A-T Google representatives call the key ranking signal. And this is logical: reach you infatuation inaccurate or even outright incorrect counsel with it comes to your health or finances?
No instruction can be anonymous. every article must have an author. And this author should be an expert, not a hired copywriter from the exchange, rewriting someone else's article of unnamed origin.
Here's what you habit to pull off to optimize E-A-T scores for your site.
Find an expert. You can find one in your company or admission a professional courteous to say their article on your site. In some fields (e.g. medicine), there are not quite no new options: articles must be written and signed by a real expert. door more practically promoting medical clinic websites.
Confirm information. E-A-T uses human assessors for evaluation, and in their work they use not isolated your website, but after that external sources. This means that any important information should be accompanied by friends to authoritative sources, and be accompanied by details about the content creator.
Work upon your site's authority and reputation. How can Google, its employees, and regular users figure out that your site is an authoritative source? taking into account on a time, Google used citations to reach this: if you're referenced, you're an authority. Today, citations are no less important. And, of course, you should be cited by authoritative sources within your own field.
E-A-T becomes the filter without which there is no unplanned to get to the top at all, and without meeting its requirements neither links, high textual relevance, nor visual search will make any difference.
Link Profile
Yes, links, although edited in importance for promotion, are yet a necessity for promoting sites on Google. And in Runet Google does not present to the link profile of the site is not as a result picky: in a low-competitive bay to acquire to the summit can back up even runs on low-quality and non-thematic directories.
However, external the CIS countries selection of friends have to pay much more attention: a toxic belong to can seriously destroy the rating of your site.
The main means of promotion later the put up to of associates are satellite site networks (PBNs) and dropped domains (dropships). https://clay-valentin.hubstack.net/next-on-a-time-the-methods-of-promoting-a-website-on-google-were-quite-simple-you-need-more-links-you-craving-more-keywords-but-after-the-medical-updates-the-business-has-tainted-a-lot- are created from drops: there was a good site as soon as reputation and member mass. after that it was understandably abandoned, did not extend. Not to lose the good: the domain is bought out, and the site is restored in the search. forlorn here are the tasks and goals it has a agreed different: it is needed to talk to to the promoted "money" site.
However, this is not the lonesome use of drops. Everyone has heard roughly the "sandbox" filter: Google does not trust extra sites and artificially restrains their ranking. No matter how good your content is, you won't see the first gigantic traffic from Google until six months to a year later, or even later.
To overcome this filter, purchase out dated forlorn domains with a fine reputation and member profile and handily "glue" it to a extra domain by 301 redirect. Thus, the other site shortly appears age and reputation, and past them - and positions in search.
Multilevel associate profiles are becoming increasingly important. recall the history: past the introduction of "Minusinsk" sites that fell under the filter for the use of SEO-links began to frantically acquire rid of such links. And this is not an simple matter: if you can usefully not pay for rented connections from "Sapa", subsequently to separate the "eternal" join is not fittingly easy. You compulsion to way in the webmaster of the donor site and somehow persuade him to surgically remove the link. Most often - for additional money.
This does not happen if you use multi-level belong to profiles. The first level consists of authoritative, high-quality sites, perhaps from your own PBN-network. every dubious associate garbage is used for the second, or even third level, without referring to the promoted "money" site directly. contact more in our article upon linkbuilding.
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